Nokian Tires contacted Kenneth White Design to create unique signs for their dealers that would still fall within the guidelines of the brand, but be fun and eye-catching at the same time. The winning direction utilizes their best selling tire’s tread as the base for a pattern behind the logo and brand message. More »
Brand Systems - May 4, 2008
Nokian Tires Branding
Good branding is about being consistent, but being consistent doesn’t have to be boring. It all starts one-piece-at-a-time, slowly building the image vocabulary that is applied across banners, posters, point-of-purchase, and eventually even to environmental graphics. More »
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