nokian_sign1_home Brand Systems, Environmental - July 13, 2009

2009 Nokian Logo Signs

Nokian Tires contacted Kenneth White Design to create unique signs for their dealers that would still fall within the guidelines of the brand, but be fun and eye-catching at the same time. The winning direction utilizes their best selling tire’s tread as the base for a pattern behind the logo and brand message. More »

nokian_brand_home Brand Systems - May 4, 2008

Nokian Tires Branding

Good branding is about being consistent, but being consistent doesn’t have to be boring. It all starts one-piece-at-a-time, slowly building the image vocabulary that is applied across banners, posters, point-of-purchase, and eventually even to environmental graphics. More »