nokian_sign1_home Brand Systems, Environmental - July 13, 2009

2009 Nokian Logo Signs

Nokian Tires contacted Kenneth White Design to create unique signs for their dealers that would still fall within the guidelines of the brand, but be fun and eye-catching at the same time. The winning direction utilizes their best selling tire’s tread as the base for a pattern behind the logo and brand message.


Another direction, shown below, used rhomboids to represent leaves. Being green is another important part of the Nokian brand that would have been reinforced in this concept.

Using a mathematical algorithm to generate the pattern, both of these sign concepts could be digitally printed so that each one would be completely unique!