calphis_home Identity - November 9, 2009

Calphis Identity

The principals of Calphis approached Kenneth White Design to create a logo that would market them as professional, forward-thinking and enjoyable to bring on board. With an extraordinary deadline we not only fulfilled the brief, we fulfilled it with style.

Application developers have developed a bad reputation over the years for being loners behind a computer screen, hiding out and drinking beer. Our goal was to position Calphis in a way that showed them as approachable, professional developers who work collaboratively as a team and share knowledge. (Okay, and they drink a beer or two on occasion.)

We’re looking forward to more branding with Calphis in the future. Our ideas for visual and word play are endless.