National Guard Catalog Sales Collateral - July 6, 2008

National Guard Catalog

Even though some projects may never see the light of day in production, they are still worth mention because they follow the Kenneth White Design mantra of good communication that creates an emotional response. These spreads from a proposed design for the National Guard, working through Iostudio, were intended to do just that. The catalog was to serve as a reference book of everything someone would need to know about the Guard before making the decision to join.

Below » Three concepts for the front cover.

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Below » Four sample spreads.

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CREDITS
Client: Iostudio, LLC
Design: Kenneth White